Did you know that stores put their most expensive products at eye level?
That means that a quick trip through the supermarket where you grab the first familiar item of everything on your list can cost a lot more than looking up or down. Switch to store brands in the drug store, too, and expect to save a minimum of $1,000 this year if you’re a family of four. Keep records for a month of generic brand shopping and compare it to a month of brand name shopping. The difference may shock you.